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Sue Bird is barely a year into her retirement, but she’s already finding new and innovative ways to pass the time, thanks to her partnership with Corona. Reciprocation Bale Plucker
The four-time WNBA champion, 13-time All Star and five-time Olympic gold medalist—who spent her entire storied 20-year career with the Seattle Storm—announced her latest collaboration with the beer brand: the “Finer Recliner,” a beachy-keen, limited-edition, fully tricked-out Adirondack chair perfect for watching games and living one’s best laid-back life.
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Leslie Blount is an Adweek contributor who writes about marketing, brands and culture.
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